There are plenty of new opportunities for professionals working Online, from Data Specialists to Programmers to Designers.
But one of the most exciting and dynamic specialities is Digital Marketing.
What is Digital Marketing?
Digital Marketing is needed not only by large companies but it is also important for Entrepreneurs and Startups. It is necessary to ensure the implementation of a Global Strategy, a presence on Social Networks, the creation of a Website etc.
A year and a half ago, I had to start learning Digital Marketing & to be honest, I am far from perfectly mastering the subject because it is so vast. So I’m not writing this Blog as an expert but to give you an idea of what Digital Marketing is.
So I started by creating my Website, after reading few Blogs & Books on SEO and WordPress. OK, I’ll admit that at times I felt a bit bored with my books. Although they were “interesting” to many persons, I admit that there are some parts that I left out that were incomprehensible to me at that time.
Fortunately, I subsequently followed training which made me quite impeccable to Digital Marketing. With its evergreen landscape and new channels to discover and conquer, Digital Marketers arguably appreciate the most engaging and challenging niches in the business world today.
Here are 2 important reasons why Digital Marketing can be a career for you:
1. Digital Marketing is an evergreen industry.
2. Only passionate individuals survive in this industry
1. Digital Marketing is an evergreen Industry
The speed at which Technology is changing is incredible; from new Social Platforms to new Mobile Technologies, every day brings a new challenge and a new opportunity.
And with every change that’s introduced, people have to stay on top of the news.
And which industry is at the forefront of these trends?
DIGITAL MARKETING
The industry frequently has to adapt to new strategies and best practices, which makes this a constant eye-opener. Marketers should always be on their toes and keep knowledge of the latest developments in the world.
And because there are always new channels and tools, there are always new aspects in digital marketing that a marketer can pursue.
- Email Marketing
- SEM (Search Engine Marketing)
- SEO (Search Engine Optimization)
- SMM (Social Media Marketing)
- Content Marketing
- Inbound Marketing
- Internet Audience Analysis
- Content Writing
- Mobile Marketing
As a Digital Marketer, you will never be bored at your job. You can work in one sector before jumping to another. And there are constant opportunities to improve and expand your expertise through professional training.
2. Only passionate individuals survive in this industry
There are careers where you can get along with the help of books and different resources. Digital marketing is not one of those industries. Instead, this industry needs professionals who are up to date with the latest happenings around the world, from Justin Bieber’s concert tour to the latest presidential elections.
Digital Marketers also need to know how to communicate with people. It’s not enough to just know the news, it’s also important to get the Audience to listen to what you are saying.
Of course, a Digital Marketer needs to be familiar with the tools; but there are a lot of good tools to know, and knowing how to use them is the best way to become an expert.
What matters for a Digital Marketer is understanding the strategy behind the tool, how to use the tools to reach the right audience, with the right message, at the right time, on the right channel, and how to measure and refine the results.
The doors to the world of Digital Marketing have been opened. It is up to you to take your first step. And believe me, you won’t regret it.
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