Despite the considerable development and marketing costs that accompany new product launches, Business failure rates remain at particularly high levels. But social norms can make failure shameful. Indeed, in our culture, the slightest setback is a mark of infamy. But...

Consumers are getting more and more demanding these days, which is why salespersons have to go out of their way to make an appointment or close a sale. All the more reason to have a good commercial performance during the prospecting phase. Every year, businesses lose...